Fox Corporation announced that its new streaming platform will be named “Fox One” and is expected to debut before the upcoming American football season. The company aims to attract a broader digital audience beyond its traditional cable subscribers. Initially revealed in February, the service will be subscription-based and priced in line with Fox’s wholesale rates, with no introductory discounts planned.

CEO Lachlan Murdoch shared more details during a company earnings call on Monday, emphasizing that Fox One Streaming Service will work in partnership with other distribution platforms. Murdoch hinted at potential bundle deals with other streamers, a growing trend in the media space as companies seek to reduce subscriber churn and maximize reach. “The pricing will be healthy,” Murdoch noted, clarifying that Fox intends to retain its cable audience while expanding into streaming.

Fox has largely stayed on the sidelines of the streaming wars, favoring its ad-supported platform Tubi, which now has around 97 million monthly active users. With Fox One Streaming Service, the company signals a strategic shift—entering the subscription streaming market while still leveraging its robust advertising model and marquee content assets.

Record-Breaking Super Bowl Viewership Boosts Ad Revenue

Fox’s move into the streaming space comes on the heels of a strong financial quarter, driven significantly by its broadcast of Super Bowl LIX. The championship game attracted 127.7 million viewers, making it the most-watched single-network telecast in U.S. television history, according to Nielsen ratings. The historic audience numbers translated into a windfall for Fox, with advertisers paying as much as $8 million for 30 seconds of commercial airtime during the event.

Thanks to this boost, Fox’s advertising revenue in the March quarter surged by 65%, hitting $2.04 billion—well above the projected $1.67 billion, according to estimates by LSEG. The company’s total revenue rose by 27% to $4.37 billion, surpassing analysts’ forecasts of $4.18 billion. These numbers reflect the enduring power of live sports and Fox’s strategic positioning in the media landscape.

Fox’s major assets—Fox News, Fox Sports, and Tubi—continue to draw substantial advertising dollars and viewership. The Super Bowl success underscores the value of its broadcast infrastructure, which remains a significant draw for advertisers despite the industry’s ongoing shift to streaming platforms.

Strategic Streaming Entry Amidst Industry Shifts

With the introduction of Fox One, the Murdoch-controlled media giant enters a more crowded and competitive streaming environment, joining rivals like Disney+, copyright, and Paramount+. However, unlike many competitors who have struggled with streaming profitability, Fox is entering the space cautiously and strategically, leveraging its existing strengths.

The company’s approach combines subscription revenue with its established ad-supported model, aiming for a balanced and sustainable growth path. Murdoch’s emphasis on partnering with other services and maintaining cable viewership shows Fox’s intent to avoid cannibalizing its existing customer base while expanding its digital presence.

As the fall football season approaches, all eyes will be on Fox One Streaming Service to see how it positions itself in an evolving media ecosystem driven by consumer demand for flexible, digital-first content delivery.